LAHORE–January 30, 2017: A press conference was held in Lahore today to mark the partnership between Homage and PSL, which was attended by Homage’s higher management, PSL officials and renowned media personnel. Homage, a leading brand in Home and Power Appliances category has partnered with HBL Pakistan Super League (PSL) as the Gold sponsor for the event. HBL PSL is one of the most awaited and exciting cricket tournaments of this region and is set to start from February 9, 2017.
Sharing his thoughts on the association Mr. Najam Sethi, Chairman Executive Committee, PCB and Chairman PSL thanked Homage to their support to Pakistan’s cricket and Pakistan Super League, which has now become a brand of Pakistani people across the globe. “There is a collective effort by the people to make the league a success, and we are working hard to make it bigger and better this time. I promise you the opening ceremony of the PSL will be more interesting and colorful compared to its first edition. The sponsors are coming to support Pakistan Super League and we are hopeful the league will produce young talented players which will make their way to the international team. The successful holding of the final of the Pakistan Super League on March 5, 2017 in Lahore will open a new window to bring back international cricket to Pakistan and strengthen the resolve of Pakistan Cricket Board that Pakistan is a safe country for international cricket.”
Mr. Rafiq Parsa, CEO at R&I Electrical Appliances said
“Homage is privileged to have partnered with Pakistan’s leading T20 league. Homage supports the promotion of new talent through this exciting sport series which gives the opportunity to the emerging players to showcase their performance at international level and gain expertise and exposure. We at Homage believe that this podium is a breeding ground for future cricket stars of the country. Our aim is to contribute to the restoration of Pakistan cricket to its further repute. “
Mr. Rafiq Parsa further added that an association with HBL PSL is a pivotal step towards bringing the game back in Pakistan and Homage promises its fans to extend all possible support in promoting sports in the country. As a National brand, Homage wishes all the teams and players the best of luck and hope that this edition of the league will be phenomenal. Building on Homage’s mission of promoting national talent at international level, Homage has sponsored cricket events in the previous years as well and this year we were honored with the opportunity to support a prestigious event as PSL. This partnership is one of the series of events to follow and Homage will endeavor to support all such future events.